"Problems happen and they come up, and some of them seem like it's the end of the world. You have to have a mind that can deal with those and think through them logically. I think ADD actually helps with that."
— Casey Meraz
In Episode 3 of The ADD Entrepreneur Podcast, Nick sits down with Casey Meraz, Founder of Juris Digital — a legal marketing agency specializing in SEO and digital strategy for law firms. Casey built Juris Digital from the ground up while managing ADHD, and has developed a set of productivity systems and habits that allow him to run a growing agency without burning out.
This conversation covers Casey's experience with ADHD in the workplace, the bullet journaling system that transformed his productivity, and his perspective on why the ADD brain's ability to not get overwhelmed is one of the most underrated entrepreneurial assets.
Nick: Welcome back to the ADD Entrepreneur. Today I'm joined by Casey Meraz, Founder of Juris Digital. Casey, thanks for being here.
Casey: Thanks for having me, Nick. I'm a big fan of what you're doing with this podcast.
Nick: Tell me about Juris Digital.
Casey: Juris Digital is a legal marketing agency focused on SEO and digital strategy for law firms. We help attorneys get found online, generate leads, and grow their practices. I started the agency after working at Intuit, where I was helping build their SEO programs for small businesses. I realized I could do more working for myself — and I've never looked back.
On ADHD and Entrepreneurship
Nick: When did you realize you had ADHD?
Casey: Honestly, it was a gradual realization. I always knew I worked differently from other people. I could get work done in a quarter of the time it took others — but I also struggled to stay focused on things that didn't interest me. I'd start projects and not finish them. I'd have 15 browser tabs open and jump between them constantly.
It wasn't until I started reading about ADHD as an adult that I thought, "Oh. That's me."
Nick: What changed when you understood it?
Casey: I stopped fighting my brain and started working with it. I stopped trying to force myself into a 9-to-5 structure that doesn't work for how I think. I started building systems that compensate for my weaknesses and leverage my strengths.
The Bullet Journal System
Nick: What's the most impactful productivity system you've found?
Casey: Without question, bullet journaling. My wife told me about it and made me watch some YouTube videos on it. I was skeptical at first — I'm a digital guy, I use project management software for everything. But there's something about writing things down on paper that makes them stick for me in a way that digital tools don't.
The bullet journal forces me to be intentional about what I'm working on. Every morning I write down my three most important tasks for the day. Everything else is secondary. If I don't write it down, it doesn't exist for my brain.
Nick: I use a similar system. The key for me is that things have to be visible. I use a browser extension called Momentum Dash so every time I open a new tab I see my to-do list.
Casey: That's brilliant. I'm going to check that out.
For anyone looking to build a complete productivity system for their ADHD brain, the ADD Hero Master Collection has the most comprehensive framework I've seen.
On Not Getting Overwhelmed
Nick: You mentioned earlier that ADD helps you not get overwhelmed. Can you expand on that?
Casey: Yeah, it's something I've thought about a lot. Most people see a huge problem and their first reaction is panic. My first reaction is to start breaking it down — "Okay, this is how we're going to tackle it. It's really not that big of a deal."
I think it's because my brain is already running at 100 miles an hour all the time. I'm used to processing a lot of information simultaneously. So when a crisis hits, it doesn't feel as overwhelming as it might to someone whose brain isn't already in that mode.
Nick: That's a genuinely underappreciated advantage. The ADHD brain is already operating in high-stimulus mode — so high-pressure situations feel more normal.
Casey: Exactly. And in business, that's incredibly valuable. Problems are constant. The ability to stay calm and think clearly under pressure is a real competitive advantage.
For more on how ADHD affects workplace performance, see our article on ADHD and the workplace.
Favorite Books
Nick: What books have had the biggest impact on your productivity?
Casey: Three books stand out. The 4-Hour Workweek by Tim Ferriss — that's what made me realize I could work for myself and do more in less time. The Power of Habit by Charles Duhigg — incredibly useful for understanding the triggers that help my ADD brain, and for building habits that stick. And Good to Great by Jim Collins — essential reading for anyone building a business.
Nick: Those are all excellent. I'm adding The Power of Habit to my list.
Advice for ADHD Entrepreneurs
Nick: What would you tell an aspiring entrepreneur with ADD?
Casey: Realize that the world doesn't run the way a lot of people try to convince you it does. You don't have to have that job and work 9 to 5. You can do more than other people. You can do better.
The ADD brain — when you learn to work with it instead of against it — is one of the most powerful tools an entrepreneur can have. The hyperfocus, the creativity, the ability to see patterns and connections that other people miss — these are real advantages.
Build systems. Be honest about your weaknesses. Hire people who complement them. And never stop learning.
Related reading: ADHD and the Workplace | ADHD and Executive Function | Signs and Symptoms of Adult ADHD
Written by
Nick Eubanks
Founder & Chief Productivity Officer, ADD Hero
Nick Eubanks is the founder of ADD Hero and a productivity strategist who has helped thousands of people with ADD and ADHD unlock their potential. Diagnosed with ADHD as an adult, Nick turned his disorder into a competitive advantage — building multiple successful companies and developing the productivity frameworks that power ADD Hero.
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