Where it all started
My story starts in 1st grade at Saint Catherine of Siena Catholic School in Mount Penn, Pennsylvania.
I was raised Catholic (though I’m not anymore, but that’s a story for another day), and my parents chose to send me to St. Catherines not because they themselves were devout Catholics – but because Exeter School District, the public school in our town, was awful at the time.
They believed I would get a better education at the local private school, but boy were they wrong.
My days would start with putting on my uniform; dark blue slacks, a light blue button down shirt, a black clip-on tie, and black dress shoes – and my mom driving me just a few miles from our home to school.
My 1st grade teacher was named Ms. Schertz, and 6 year-old me hated her.
Most days would entail being given a cardboard notecard with 6 horizontal rows and a bucket of cardboard letters and numbers that you could stick in the rows to spell words, and solve simple math problems.
Ms. Schertz would write the sentences and math problems on the board and then go sit at her desk and read Satan’s handbook.
I would finish the exercise and then be forced to sit there, for hours… bored to death.
Or I could crawl under my desk, out the open classroom door, and go hit the water fountain. Which I did with ever increasing frequency, until Ms. Schertz had it brought to her attention from one of the other teachers that saw me roaming the halls.
I was caught and screamed at in the hallway outside my classroom (as I was trying to sneak back in). My God did her breathe smell. It was like she had eaten roadkill. Plus I had the added joy of her not suffering from one of those dry mouth disorders so I ended up with a nice facial shower in addition to the bath I had received from my mom the night before.
I was sent to the Principal’s office, parents were called. I was not having a good day.
Fast Forward to 2nd Grade
Most days were spent learning cursive and in my off time I would flirt with my classroom crush, a girl with shoulder length brown hair named Aileen.
All was going well until I started finishing my cursive lessons in our workbook too fast, and again being left to my own devices to sit in class and wait for the other students to finish – after exhausting my trips to the water fountain.
Again, I became disruptive, and ended up in the Principal’s office.
At this point the school leadership was convinced I was mentally unstable and may need to seek the attention of a specialist school for students with learning disabilities.
My parents conceded to finding a testing center and having me tested for all manors of mental inefficiencies.
So off to Philadelphia we went, where I was diagnosed with Attention Deficit and Hyperactivity Disorder (ADHD).
It was recommended I see a Psychiatrist and get put on this new children’s miracle drug, Ritalin.
My parents refused to resort to drugs as they didn’t want their now 7 year old child to form a lifelong chemical dependency (thank you Mom and Dad!).
Instead they started looking for a school that had programs for “gifted” students. Turns out my ADHD was directly correlated to having a high IQ.
It has been found that often times, those of us with ADHD in turn have increased mental capacity (higher IQ’s) – which makes sense since we need more use of our brain to be able to store all this extra information we take in.
The Point of The Story
I was not in an environment that allowed me to learn and be productive the way I learn and am most productive.
In order to go to the new school my parents found, Wyomissing Area Elementary School, the whole family had to pick up and move.
The program for “gifted” students (which Wyomissing called their “Enrichment” program) would have all the students in the program report for homeroom, then we would go to a different classroom for the day to work on fascinating projects and at the end of the day be given all the work from the standard classes to complete.
The fact of the matter is, I was in a downward spiral until it was realized that I needed to approach managing my energy and attitude completely differently – because those of us with ADHD are different.
ADHD is Often Unknowingly Magnified
13% of all employed people enjoy being “overworked,” so if you are in the other 87%, it’s likely you’re overworking, at least one day per week, and not enjoying it.
What if you could actually work less (more specifically; spend less actual TIME working) and get more done?
Not a little more – but a lot more; like 3-5x as much.
First you need to be aware of the triggers that are magnifying your ADHD.
We provide proven tools and strategies used by successful Entrepreneurs (with ADHD) to drive significant results both in business and in life.
ADD Hero was created to serve one purpose: to inspire people with ADD / ADHD to live to their full potential.
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My Professional Bio
I wrote this bio for one reason, and it’s simple: the only blogs and emails I look forward to receiving come from people I feel I know personally.
Information alone, even when in context, is not as useful as receiving the same information from someone you trust.
So that is my number one goal; to build the most reliable, useful, and life-changing source of ADHD productivity strategies on the internet.
Hi, I’m Nick Eubanks and I have ADHD
I’m also relatively obsessed with cars, this is my race car (over 1,000 horsepower) and spyder. The race car is on the left 😀
I launched my first business in 2007, and have been building and selling digital companies ever since.
It wasn’t until 2012 that I realized my real passion was “lifestyle engineering,” or the concept of designing your life so each day is exactly what you want it to be.
I love my wife, my dogs, and outdoor sports, but I also love having control over my time – and THAT has come explicitly from learning how to reign in my ADHD, and put it to work for me.
After chopping up and selling my first company in 2009, I went to work for an angel investor and built a consumer review website in Japan (think Yelp but in Japan, where Yelp did not yet exist).
I leveraged my background in digital marketing to quickly scale the website’s SEO traffic to over 100,000 visits per month, and then again with a blog in the same space to over 1.4 million SEO visits in just 6 months.
After 19 months this business sold and I went on to join Traffic Safety Store as a Partner and the head of digital strategy, where we grew from 7 to 8 figures in annual revenue before leaving to focus on my 2nd digital agency which was growing in the background. That agency, From The Future, acquired 2 agencies in 2018 and then a 3rd in 2021, allowing me to replace myself as CEO and move onto other things.
If you haven’t yet gathered, I get bored easily.. mostly from the ADD, so I’ve learned to lean into the things I do best — which is starting new things.
The strategies I’ve learned over the past 15 years have enabled me to start, build, scale, and then hire people to run my projects. This has led me to starting dozens of businesses, hundreds of websites, and having 5 exits (to date), including most recently selling Traffic Think Tank to a publicly traded SaaS company.
Building Your Life
I’m a strong believer of life engineering – or the idea that you have complete control to design and construct the life you want.
It starts with deciding what you want – and then designing your path to achieve your desires.
You’ll hear a lot of people talk about “finding their path,” but this is actually contrary to my belief system.
I believe there are no hand-outs; no one is going to show you how or where to find what you want – so you need to decide what will make you truly satisfied, and then proactively take it upon yourself to go get it.
The life you want means different things to different people.
For me it was marrying the girl of my dreams, building a home with our 2 dogs (Bailey and Pepper), and surrounding ourselves with people who push us to be the best versions of ourselves.
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